[HN] BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
[HN] BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
www.thedrive.com BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
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