How dare they up their services prices like everyone else, they are the devil!
Oh what's that, if you had the service they have you $100 dollars off the phone you would have had to by anyway? Damn. That sucks that their customers will have to opt in to services instead of them all being grouped together.
No part of this isnt sensationalized.
Basically this says, "The service prices have gone up everywhere, instead of raising the grouped price we are just having you choose individual services you want"