The end of the Googleverse
The last 25 years of Google’s history can be boiled down to a battle against the Google bomb. Is the search engine finally losing to its hijackers?
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In fact, the site’s original name, BackRub, was a reference to the backlinks it was using to rank results.
Oh, I'm so gonna be using the original name from this moment on. "Have you backrubbed it?"
Too long. We need to shorten it. I know... "I can't find any information on grasshoppers." "Have you rubbed one out?"
"What ingredients do I need for thick pancakes again?"
"Hang on, I'm rubbing one out now?"