The end of the Googleverse
The last 25 years of Google’s history can be boiled down to a battle against the Google bomb. Is the search engine finally losing to its hijackers?
Google SEO has homogenized the internet with vapid marketing content. The internet is one big commercial. The reason Reddit got popular was because communities found and shared good content and created more by talking about it. Now ads are disguised as posts and memes.
The internet is getting as bad as radio.
The internet is getting as bad as radio.
Lemmy kinda feels like the 2000's internet and I love it
edit: formatting
Yeah. I'm noticing when things get too big, undesirables start creeping in.
'Undesirable' in this sense would be people with more money than sense and incredibly low standards for what they spend it on. They are the kinds that are proud to be ripped off and businesses will cater to them over smarter folk.
Yup and hopefully only the beginning. The fediverse is like a better internet without big tech.
Oof, that last sentence hits home.
The internet is one big commercial.
So fucking true.
Thanks, capitalism.
Google's ranking algorithms are also to blame. If you publish anything on a new website it will take you eternity to rank up against copycat sites and websites that have nothing to do with the search query, they will outrank your publication just because their websites have had 5+ more years presence than you, have paid their way through the ranker, and their article has only one of the six keywords mentioned in the search query but isn't relevant to the whole search query, your article will linger on page 10. you will put 5 times more work to move your post to the 9th page than the time it took you to research and write the post.
google has shaped the internet into what American democracy is, those with more money get more exposure
I don’t have an Instagram, a YouTube, Facebook, or Twitter account, and I still hate Google search. It’s nearly useless unless I’m specifically trying to find something to purchase.
It's not about what you as the searcher has. It's about where the content you're searching for is located. If the entity or company you're searching for has only published within walled gardens such as Instagram or Facebook, then you are less likely to successfully find that information in Google. If they had published a normal website, then Google would be better able to index that information and provide you the result you want.
It's even bad for finding something to purchase honestly. I'll search for a specific part number, and most of the results are other similar but not interchangeable products. No Google I cannot just shove this random other battery pack into my UPS, but thanks anyway.
I tried searching for airtight drawers and all the results were either airtight or drawers. Only one was both and it was a ten thousand dollar museum specimen cabinet.
It's especially terrible if you care about the fiber content of your clothes. Searching for linen or even 100% linen gets me linen blend, linen-look, linen color. 100% wool gets mostly acrylic wool blends. Wool toe socks gets me either wool socks or toe socks but again, not both.
Plus I can't block Amazon and Walmart from the results anymore, so that's a ton of extra junk to filter through manually.
The only REAL replacement I'm still looking for is YouTube. Sure, Peertube and proxy sites for YouTube exist. But the amount of content I am interested in is by dozens of decimals larger an YouTube than on any other alternative combined.
And, yes, of course, the search engine.
I'm hoping that as the fediverse grows it will start to accrue enough capacity to sustain a strong video hosting platform like peertube.
Social media has a network effect where the more people use it the more attractive it gets, and because the fediverse can interconnect between different formats I see it as inevitable that eventually it will take over, because it can manage a much more comprehensive network than any centralised site.
Once it becomes more mainstream, server capacity should increase until it can handle the world's video sharing as well.
I'm still skeptical whether the fediverse will get as big as the current social media now. We already had a big problem with the recent CSAM spamming by trolls.
Not to say it's a bad thing. I think having a contraction of social media is better for our mental health because it fosters a better sense of community. Like when you live in a smallish town vs living in a big city. Each has its own drawbacks. But with the loneliness epidemic we're experiencing right now, it's better to have something that we can use to feel like we belong to something.
Maybe it's not like that for everyone. I'm a person who's always valued quality over quantity interactions. I kept my social circles small but I kept in touch with everyone. Especially now with the abundance of tools, like Discord. Even after having my own family I still show up at the Discord call with my friends after the kids are all asleep just to check in with my friends.
Odysee seems to be doing relatively well. Probably 20-30% of the YouTubers I watch are also on there.
I legit didn't know about this service, looks cool, but I don't fully understand how it works.
I hope alternatives to youtube like Nebula and peertube find their footing, but I can't help but suspect that youtube has and will continue to find the successful path in this social media era. I'm not a youtuber or anything, so I don't really know any details about how it works, but the way they seem provide a platform with monetisation and brand building possibilities built in seems pretty effective/pragmatic for a platform that needs to find someway to work within capitalism.
Just use duck duck go. Its better in all regards.
Its better in all regards.
I wish it was true. My strategy is to use ddg in first try to find something and switch to google when ddg ducks in wrong way. Currently google is better in images and searching for "this particular site" instead of answer on any site
I truly wish this was true. But for work, everything I search on ddg is just not useful
Try Nebula! It's a bunch of YouTube creators who got together to make their own platform for video content. The price is quite reasonable and the videos are the same you would see on YouTube but often a few days early and with the sponsorship ads removed.
StartPage is a good engine if you want cleaned up Google results. But I highly recommend subscribing to Kagi.
Duck Duck Go has been nothing but great since I switched a few months ago. It's like Google from 10 years ago.
If I need to find really obscure stuff Google is still better.
Seriously. I hate the censorship going on on youtube.
I like Google products but the search engine really has become shit. I'm not sure there's anything they can do about it though.
I don’t think the algorithm is the problem. The problem is that sites started to capitalize on your attention. Everybody wants your sweet little attention so they can earn money from it. Internet also moved into walled gardens of money making machines (like Instagram, YouTube and TikTok).
It doesn’t matter which algorithm is used. Somebody will crack it and abuse it for their own good.
There’s no reversing this.
Bro. I'll never understand why recipes have taken the blog-first, recipe-last approach.
They simply need to change the way relevancy is measured. They need to implement some mechanism that can evaluate the quality of the page. The algorithm should penalize sites that have content very similar to other sites (like those that scrape github or stackoverflow), low effort sites, or sites that are infested with too many ads.
And since so much quality information is in youtube videos, and they already generate transcripts, why can't you search through those?
Any metric that isn't direct human curation can be gamed.
Yeah. The whole 'search engine optimization' scam has really messed things up.
I feel like, aside from a top few sites, most results just spit out content mill bullshit.
Ever notice how just about every explanatory article is structured the same way? They're trying to repeat the same shit as much as possible to get higher in search results.
"What is X?"
"Why would you want to do X?"
"Here's how to do X."
I just want to know how to do X, guys. Enough with the fluff.
I avoid Google products as much as possible these days, especially anything launched within the last 2-3 years, because it will soon be abandoned and unsupported. Their search results are worse than they have ever been. The only Google app I actually like is Google Maps.
Yeah the search has gone to shit. I've been using Duck Duck Go but I guess that is Bing based?
Also been trying out Kagi. The format is unsettling at first but it is nice to see the results I am looking for at the top instead of a bunch of bullshit ads / sponsored results and whatever along with crappy results below the fold.
I've been using Kagi for two months now and I can't recommend it enough. Whatever I search is always on the first results, no need to filter SEO crap.
Also it's incredibly fast.
I'm not a heavy search user so their lowest tier (5$, 300 searches) is more than enough for me. I can see how the costs can add up for someone that is a heavier user tho
Maps is also seriously going down the gutter.
Maps isn't doing too hot either.
translation: Google Search is still an important tool, but it is no longer the only way people find information.
there’s been a shift to entertainment-based video feeds like TikTok — which is now being used as a primary search engine by a new generation of internet users.
I hate when journalists use data from Arse Research Institute to boost sensation
But if that last 25 years of Google’s history could be boiled down to a battle against the Google bomb, it is now starting to feel that the search engine is finally losing pace with the hijackers. Or as Marwick put it, “Google has gotten shittier and shittier.”
“To me, it just continues the transformation of the internet into this shitty mall,” Marwick said. “A dead mall that’s just filled with the shady sort of stores you don’t want to go to.”
Worth citing
Dash is one of the web’s earliest bloggers. In 2004, he won a competition Google held to google-bomb itself with the made-up term “nigritude ultramarine.”
DarkBlue.com is not Google
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https://web.archive.org/web/20071011225539/http://dashes.com/anil/2004/06/nigritude-ultra.html
They're bloggers, not journalists.
I always wondered if "using X app instead of Google as search engine should be interpreted as sign of generalized computer illiteracy (not being able to distinguish between two different contexts/products) or a product of our own doing (convergence between desktop and mobile, interfaces harder to visually differenciate between apps and its functions).
Either way we have a long way ahead.
In fact, the site’s original name, BackRub, was a reference to the backlinks it was using to rank results.
Oh, I'm so gonna be using the original name from this moment on. "Have you backrubbed it?"
Too long. We need to shorten it. I know... "I can't find any information on grasshoppers." "Have you rubbed one out?"
"What ingredients do I need for thick pancakes again?"
"Hang on, I'm rubbing one out now?"
The only thing I still use from Google is their Pixel phones, and then I immediately flash them with GrapheneOS. That, and Google maps which I can't find a good replacement. I've tried every single OSM app and none of them remotely compare.
Google Maps was painful enough to me (on GrapheneOS) that I bought a Garmin - a dedicated physical navigation device.
I thought it would be a compromise, but I'm hooked on Garmin now. It's much nicer than Google maps.
The only thing I miss is the real-time traffic updates along my route.
For me it's mostly for looking of businesses. I can pull them up, see pictures, check their website, even check their menu if it's a restaurant, and also their phone number. Also with my gym I can see how busy they are on average at different times of the day so I know when to go when it's less busy.
I wish. Unfortunately it will probably live on for all eternity like Facebook is somehow living on.
It's far from over
We had some good variety of search engines back in the day. Alta vista, Hotbot, Infoseek, Yahoo... Now it's just Google, or slightly worse versions.
I know people say to use DuckDuckGo but I never get as useful results there as on Google. I just have to scroll past a lot more ads on Google to get to the actual links.
The fact you're saying you're still getting useful results on Google means you haven't used Google for the past year to me.
They said as useful as Google. Not that Google gives objectively very useful results. And I agree with them. I use DuckDuckGo every day and pretty much every time I have to add !g to send my query to Google because the DDG results are shit in comparison.
I'm talking about on the desktop btw. With adblocking and script blocking. I accidentally used Google on my phone yesterday and I think I got cancer.
Seriously. If I want to hope to get any result that is mildly useful, I'm obligated to add a specific site on the query, either wiki or reddit.
There is brave search, which seemed pretty good to me, even though i am using kagi search now. And to be honest, so far kagi seems really solid, and if you go past the fact that you have to pay for it (on most other search engines you are the product) then give it a try, the first 100 searches are free.
I hope it's true, but honestly I don't believe sites and opinions that have to do with google from sites like the verge.
Because sites like the verge are in reality rivals to google. For example verge is owned by voxmedia which has an advertising company and a web advertsing platform. They are rivals to google which also is an advertising company. They hate google because they want google's money lol. I seriously doubt they can be objective especially to google.
The point of the article is that whatever is replacing Google is not going to be better. It’s not Google that is broken. The entire web is.
I've been looking for a replacement for Google Keep for so long and can not seem to find one.
Completely agree. I try not to use it but don't really have a similar replacement. For some reason there are tons of notes apps, but the ones that kind of resemble keep fall short of the easiness and practicality of it.
Right now I'm just waiting for Quillpad to add sync capabilities to see if we are finally there.
There was a thread on the android community recently about that, I think. If you want to dig through there. I think the consensus though was that it is pretty hard to replace.
NotesNook
This is the best summary I could come up with:
A writer for the site, interviewed under the pseudonym Michael Hugedisk, told Wired in 2007 that their three-person team linked to a webpage selling pro-George W. Bush merchandise and was able to make it the top result on Google if you searched “dumb motherfucker.”
Per Sullivan’s logic, Google Groups added better discovery to both Usenet and the myriad other message boards and online communities creating proto-meme culture at the time.
Alex Turvy, a sociologist specializing in digital culture, said it’s hard to map our current understanding of virality and platform optimization to the earliest days of Google, but there are definitely similarities.
Alice Marwick, a communications professor and author of The Private Is Political: Networked Privacy and Social Media, told The Verge that it wasn’t until Myspace launched in 2003 that we started to even develop the idea of internet fame.
In 2004, he won a competition Google held to google-bomb itself with the made-up term “nigritude ultramarine.” Since then, Dash has written extensively over the years on the impact platform optimization has had on the way the internet works.
On top of it all, OpenAI’s massively successful ChatGPT has dragged Google into a race against Microsoft to build a completely different kind of search, one that uses a chatbot interface supported by generative AI.
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