Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'
Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'
The Monetization Director at Ubisoft has said industry figures vocalizing their disagreements with Ubisoft revealed themselves as 'clearly non-decent'.
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They spent all their time and money putting their eggs in so few baskets that I doubt they could survive even a handful of flops. If they survived long enough to pivot, that would be a-okay by me, but I doubt that timeline exists.
Interesting, I don't know I have considered they might go out of business in a matter of months. Their stock has tanked pretty bad already.
That's their opportunity to go private for cheap. But if they do, I doubt that results in them realizing what they've done wrong.
Going private means buying back all the stock?
If you're a public company and want to go private, you have to offer a buyback price for the outstanding shares, yes. It's easier to do when the stock is low. Or you can blow a fortune on it like Musk buying Twitter.
What do you think the reaction would be to going private? I know some well regarded studios are private, so I'm not sure what would be the issue there?
Private companies are just as capable of making bad decisions as public ones. You just hear about them less due to scale. The same people will still be in charge at Ubisoft if this happens, and they're used to making money a certain way. This move would just be to prevent someone else from taking over the company.
Thats fair, its more a way to hide from the public so they can continue making unpopular choices.
I still am hopeful they will realign with what their customers actually want. Its good to know the signs things are going wrong though so I appreciate that.