Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'
Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'
The Monetization Director at Ubisoft has said industry figures vocalizing their disagreements with Ubisoft revealed themselves as 'clearly non-decent'.
This article sucks. The original quote could be talking about anything, because it's so vague. It could be about legitimate criticisms of the game, or it could be nonsense like people yelling about Sweet Baby and DEI. There's no way to know, but the author of the article would clearly like you to ascribe it to something rational that still makes Ubisoft the bad guy.
EDIT: Original tweet is from a MAGA guy, so it's very easily actually about shitty people.
The quoted bit is pretty clear the guy was simply against people tearing each other down rather than supporting each other. They weren't even talking about the people who play their games. There has always been shitty people who play games. They expect better from people inside the industry, though.
Is there any reason you would be against video game developers supporting their field in general?
It's vague enough that it could be people complaining about DEI nonsense, which is stupid, but it could also be about anything from destroying good will with their fans to creating an industry that's a house of cards responsible for the bubble bursting that we've witnessed for the past two years, and I could see game developers railing against their own if it's for something they perceive to be destroying their industry. Like, this guy is a monetization director; I could absolutely see developers railing against manipulative monetization practices like loot boxes. But again, the statement is so vague and presented without context that it could be anything. The twitter account that linked it would absolutely be motivated to have people hound them about Yasuke and then say, "See?! They blame us innocent gamers for hate even though Ubisoft is obviously bad!"
The criticism of SBI is often hyperbolic but there’s a real issue there. Rich people profiting off the puritanical sensibilities of the American upper middle class at time does have a negative impact on the writing of games. Management not trusting their own internal developers is usually frowned upon. That MAGA idiots are attempting to hijack this issue is not surprising, but honestly they are handed this one way too easily.
SBI is just writing work for hire. When game dev cycles get longer, you don't need writers for the full length of it, and contract work makes more sense. The "criticism" is little more than conspiracy theory, especially since SBI's contributions aren't exactly itemized.
How can you wish a company to fail
Very easily, actually.
I want most all big companies to fail. Those running it ruined the companies, and the planet. Fuck em and let them all burn and rot.
These companies have never been loyal to consumers, why the hell should anyone give a damn if they exist tomorrow. Not like they will actually honor their warranties anyways, or they just replace garbage with more garbage.
I mean, a bit of context may go a long way here.
How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me. We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down.
I get it, pithy joke, why let it pass, but still.
The context is irrelevant because nobody wants Ubisoft to fail because they don't make content that caters to them. It's a strawman argument. Does this Director of Monetization want to uplift his competitors? Absolutely not. He would love if all his competitors failed. Yet he gets on his high horse saying we must uplift his corporate venture to extract as much money as possible because we're all in this together??
Doesn't matter, cause that's not what's happening here lol
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Ubisoft needs to get used to not owning a business anymore.
They'll own nothing and will be happy!
Ubisoft MBA: Why is everyone so mean to us, we're only trying to take your money and provide you sub-par entertainment!
What an absolutely dogshit headline.
"What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry... How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me. We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down," said Chassard
He didn't blame anyone for the gaming industry being bad right now. He stated it was bad, and explained why certain groups acting a particular way were hurtful and counterproductive.
Y'all get up in arms about literally any poorly written headline, and then watch all these people reply and explain how he did actually say that gamers are indecent humans who are the cause of the decline of the gaming industry.
we should all uplift each other instead of bringing each other down
Ubisoft's business practices are part of why the industry sucks.
They're not caught in a tide with all the little indie studios. They're one of the 800-pound gorillas setting the rules everyone else has to play by.
I'm not saying to reward bad behavior, but to root for and assist with change. People are very good at adapting if we allow room for it. Thats just my perspective though, I know many have lost trust with Ubisfot. I just think they have an opportunity to change and earn it back.
I'd rather that then they go out of business.
First off,
"How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me."
This isn't the reason people want Ubisoft to fail. Far from it, in fact. People want Ubi to fail because of how the company has conducted itself and how bad their products have declined. Wanting a company to fail because they make a bad product is a perfectly valid viewpoint. In fact, it is the very essence of how a free market should work. Bad things failing is a good thing.
Next,
"We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down,"
No, there is no "WE". There is "YOU" and everyone else. Chassard, the Monetization Director, above all else, does not have the players' best interest in mind. His very existence means that elements of fun will be locked behind a purchase. He is the literal enemy in this scenario, so no, we are not on the same side. And nothing he has or ever will do as a monetization director is uplifting in any way.
I agree with you that the headline is poorly worded, but Chassard's statement is still total bullshit in my opinion.
"Monetization Director at Ubistft"
Get fucked, dickbag!
When I create gambling addiction to kids I'm an outstanding human being, but if gamers don't like my games, they are horrible human beings.
This blowhard
This is what I imagine a monetization director would say if their company got shit on
It's true.
I'm a non-decent human (but a good dog) and I think Ubisoft games are soulless garbage.
wait I thought you were two good dogs.
Issue is, gamers think the problem with games are minorities.
Maybe they should turn that mirror on themselves. Take a long look at the 'non decent humans' within their own ranks:
On the one hand I'm sympathetic to a lot of people in the games industry. It's long hours, not great pay, low job security, and takes advantage of people who are passionate about games and crushes them beneath the wheels of capitalism.
On the other, anybody who's job it is to make games worse to make a quick buck, can politely go fuck himself.
The Ubisoft monetization director has the gall to call others non-decent humans? Now that's newsworthy.
If he meant the anti-woke brainrot, then yes, but that itself is just shielding corporations from actual critiques. There's a very racist and transphobic caricature that even tries to make fun of people that doesn't blame woke creators, but monetization practices.
Every public accusation is a confession.
My shelf is full of Ubisoft games. I'm playing one right now in fact, Farcry 2.
Thing is, I've bought a lot of them based of my love of the series, and the truth is, all the recent one's have sucked. Farcry 2,3,5, primal, AC black flag, rocksmith 2014, anything splinter cell, ghost recon wildlands, all amazing games.
Farcry 6, AC anything after black flag, breakpoint, the new rocksmith, I hated them all. Not because I want to see a company fail, but because the games just don't have the mechanics I enjoy.
I've spent a lot of money in good faith because ubisoft made some of my favorite titles, but I'm done. The only games I might buy at this point on faith are GTA6, Kingdom come Deliverance 2, and Subnautica 2.
I won't buy anything ubisoft again until I've seen multiple reviews telling me exactly why I'm going to love this one.
I played plenty of Ubisoft games and I believe the only game I beat was Immortal fenyx rising. I like farcry 3 & black flag but I never got to finish playing because live service games took up all my game time.
I also tried AC Odyssey and Valhalla more than once and the longest I managed was under 20hr before calling it quits.
I don't hate their games I just don't enjoy playing them and I don't see myself buying anything Ubisoft because their games are just not my cup of tea as much i want it to be.
We don't have to respond seriously to that, right? He's clearly non-decent. Pointing and laughing seems like the appropriate response.
Senior Ubisoft employee. Don't be mean and criticised us. Celebrate our shitty choices and track record. Think of the developers.
I mean, a significant portion of gamers are shitgibbons, but that doesn't stop the criticism of Ubisoft and lootboxes from being true. Get fucked, Stevy Chassard
Wow, after all this they’re still in the denial stage of grief, not knowing they continue to harm themselves
Whatever. Tencent will either buy them now, or after bankruptcy