There really needs to be a law against this brand taxing shit.
A brand is not an innovation, you shouldn't get to jack the price just because you put your logo on what's the same quality product as the competition is offering.
Or how about fuck their right to mark it up at all if there isn't a measurable quality improvement to their product?
I'm allowed to resent other people getting ripped off as much as I would myself, and my own smart buying choices don't erase the blatantly immoral bullshit that megacorps get up to with name tax pricing.
That’s the thing, it’s not a ripoff. People are using the markup because of the logo and the perceived value of the brand. Just dress how you want to and let others enjoy that style of clothing.
If you have enough money to blow on a gucci shirt you can make that choice, this isn’t bottled water and canned food during a hurricane, it’s a luxury item intended to display wealth.