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Bad UX is keeping the majority of people away from Lemmy

This reddit post likely has tens if not hundreds of thousands of views, look at the top comment.

Lemmy is losing so many potential new users because the UX sucks for the vast majority of people.

What can we do?

921 comments
  • For the majority of commenters: UX is not UI.

    The poor UX experience is the research a person has to do before they can even participate. You need to have a basic understanding of how the network works, and then you have to shop around for a server.

    It’s enough friction to prevent people from on-boarding and that’s not good for a platform that needs people to be valuable.

    1. Stop making blanket claims about instances you like or dislike, no matter how fair you feel they may be, and don't fall for the bait of others doing it. This is just drama and is exhausting to read about.
    2. Instead of suggesting people "join Lemmy", say things like "Join Lemmy at programming.dev" (or whatever instance you yourself are using). Sure, "but picking a server is hard" will always probably be a complaint, but leading with the one you personally use is the best way around it. If you're on a hobby focused instance (like I am) then maybe suggest a generic instance to people outside of your hobby. Don't be afraid to suggest lemmy.world. It's better to suggest the biggest instance than endlessly debate about which one is the best to suggest.
  • Has software usage really gotten to the point where the average person can't handle being given a choice about anything? Where it's just too much effort to do anything more than mindlessly click on whatever is presented to them? 🤦

  • There was a lot of debate about this when the reddit exodus happened in 2023. I initially joined then and have stuck around since. Something that was said a lot back then that I agree with is that Lemmy doesn't have to compete with reddit. It's alright for this corner of the internet to exist and not be the single dominant one.

    If someone makes a reddit clone somewhere else with more liberal admins, good for them. I wouldn't be going there. The fact that Lemmy is sectioned into servers is part of the appeal. I'm glad that I can be part of a server with very progressive administration. I would never get this level of moderation and support from any other social media. I'm fine with that meaning that uninformed people who just want to doom-scroll are less likely to come here.

    We have seen growth periods time and again when problems arise with private social media companies. Each time, a little more people from the initial wave join for good. I think that's fine. Most lemmy servers are run for free by people who just believe in what we're doing here. We can always add more servers, but we can't handle the kind of traffic that reddit handles. We're entirely dependent on dedicated people investing large amounts of their time to create and maintain these spaces for us.

  • The biggest UX issues, in my opinion, is the process of choosing an instance and content discovery.

    When you go to "join lemmy", rather than choosing a username, you're presented a big list of instances, and you have no idea what that means and what it means for your experience if you choose one. Even though in reality it doesn't really matter, just having the list paraylyses the user as it's not a process they're used to. Users are likely asking themselves:

    • Am I going to miss out on content from other instances?
    • Do I need an account per instance to interact with their communities?

    Sometimes I think it would be best if we could have some kind of read-only instance people can create an account on and get stuck in first, then choose an instance to sign up to once they understand it. The instance would be locked down so they couldn't create any communities. So basically when they they're directed to join-lemmy and go to sign up, they create an account on that instance right away and get started.

    On the discovery front, a potential idea would be to allow communities to have a specific category tags field. When a user signs up, the host instance could have a page that they're directed to (this would be controlled by the instance, so they wouldn't have to have it enabled) which lets the users pick some topics they're interested in and can then subscribe to the communities right away.

  • Just tell new users just sign up on your instance. Make it less confusing by sending them to a specific website and not just telling them about the software.

    I swear to God, there are so many tech people here that overthink it because they know details that the average user would not give a single fuck about.

  • People forget that user experience isn't just the stuff on the screen you interact with. There is a governance piece that is lacking in a lot of instances, and in the open source community as a whole. A lot of the successful projects out there are backed by some kind of foundation.

    Take a look at the latest Hexbear drama. Some person out there owned the domain for their instance and let it expire. Now they are in a bidding war with a crypto site with a hexagon-related name. If they had formed some kind of organization or entity that registered the domain and owned the instance, this probably wouldn't have happened. Their users wouldn't get redirected to a domain auction site when trying to access the site. That's not an ideal user experience. It destroys trust.

    SDF being a 501c(7) is one of the reasons that it's my home instance. For me, it provides a level of trust that an instance run by some random person on the internet doesn't. If there is a big federation/defederation debate, then it's really up to the membership to decide, and not a collection of admins or a single person getting the vibe of the users.

    Another thing to remember is that Lemmy really shouldn't be competing against Reddit. The purpose of Reddit is to have the user generate content in order to keep the user's attention on the site so they can sell targeted advertisements. This is the basic business model for all of commercial social media. It has nothing to do with creating communities. That is secondary. If you want more people on Lemmy so that there is more content for you to consume, just stay on Reddit or TikTok. They need to sell ads in order to fund model training to keep your engagement up in order to sell more ads in order to provide quarterly growth to their shareholders. If you want more people on Lemmy because more brains mean better communities, then focus the communities.

    The real opportunity for the fediverse is getting a lot of the existing non-profits, social organizations, and other types of communities to set up their own instances. This answers the “what instance do I join?” question by joining the instance associated with the community you're already involved in. Another reason I'm on SDF is retro computing. If you're really into your local makerspace, then you probably have a community ready to go for a Lemmy instance. If you're involved in your HOA and you all have a Facebook page or are all over Nextdoor, maybe set up a Lemmy instance. In all these cases, the organizational infrastructure is there for the administrative stuff like getting a domain and paying for hosting.

    Also, I'm old enough to remember that Facebook took off when everyone's parents started joining. Imagine if the AARP rolled out a Lemmy instance. They are big enough put some serious money into development. You would probably get a lot of accessibility improvements.

    P.S.

    Check out how theATL.social is organized. The guy did as a LLC, but he seems to be community focused and transparent.

    https://yall.theatl.social/post/201135

    https://opencollective.com/theatlsocial

    https://yall.theatl.social/communities

  • Could have auto versus manual server choice. Can always maintain option for granular selection for those who want, but "normies" could walk into a quiz when migrating?

    • Top three things you used Reddit for? (List of maybe 10+ things, servers can maintain their feature list to empower this)
    • Do you like A) talking to everybody about days topics B) talking to a smaller group of like minded people
    • Do you like A) a MORE moderated space B) a LESS moderated space, realizing you may see more spam and controversy

    And then calculates a server that meets needs, if multiple, then random number generator to assign a server from the filtered options. On user side, all they see is a quiz followed by a typical registration screen. This would help with distribution of users across niche servers, but feel lighter for user. They also would assume a more curated experience, regardless of where they end up. Servers could have to opt in to be fed users from search of they were afraid of impact on cost to maintain server.

    The above likely aren't the right questions, but this framework could be effective

  • Bad UX isn't keeping most people away from Lemmy. Not being able to give up their addiction to Reddit is what's keeping them from Lemmy. There's a lot of people who will complain about the shitty things billionaires and tech companies and politicians do to them, but aren't willing to lift a finger to change things.

    You're never going to bring those people to Lemmy unless Reddit shuts down and you develop an algorithm to spoon feed them whatever they want to feed their doomscrolling habit. Lemmy is better off without them.

  • Add a bell button and a whistle button.

    I think instead of promoting a page where people have to choose a server, just send people to lemmy.world directly. We should probably just get people to sign up there at first and have the ability to migrate their accounts to other servers if they want to do that later.

    Having to choose from multiple servers is asking people to choose between a bunch of options they know nothing about. Get people straight to looking at content and posting stuff as soon as possible, once they're more invested, and understand more about the different instances they can change servers if that's what they want to do.

    But yeah writhing the code needed to make account migration seamless might be a lot of work so not sure if that will happen.

  • "Here's Lemmy. It's like Reddit. There's a bunch of different websites for it, but they all have basically the same people and posts on them. Just join one near you, if you don't like it you can always use a different one later"

  • but it feels like old reddit

    Yes, and that's a good thing.

    There are lots of Lemmy apps that display posts in different ways. If you want "bells and whistles", then find an app that gives you that.

921 comments