Billboards featuring OnlyFans model ruled ‘not overtly sexual’ by UK advertising watchdog

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Billboards erected in London showing model Eliza Rose Watson in underwear advertising her OnlyFans account page have been cleared by the UK regulator following complaints that they were inappropriate for children to see.

The Advertising Standards Authority (ASA) received 30 complaints stating that the posters seen in Harrow, Tottenham, Lambeth and Edgware in June and July featured adult content and were inappropriate.

ASA said that although Watson’s clothing was revealing, the image did not feature any nudity, and the pose adopted by her was “no more than mildly sexual."

“While we acknowledged that the image of Ms Watson and reference to OnlyFans might be distasteful to some, we considered that because the ad was not overtly sexual and did not objectify women, we therefore concluded it was unlikely to cause serious or widespread offence.”

The ASA continued: “The ad was shown on several posters throughout London, which was an untargeted medium, and was therefore likely to be seen by a large number of people, including children.”

Commenting on the reaction to the billboards, she said: "If people are offended by my ad, I'm assuming they're also complaining about Ann Summers and Jack Daniels ones.

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