1y ago

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

www.tomshardware.com

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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ToyDork @sh.itjust.works

1y ago

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

www.tomshardware.com /video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo

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alessandro @lemmy.ca

1y ago

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

www.tomshardware.com /video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo

38 comments

Fellow gamers, now is the time to push back on this crap. If you don't do it now, you'll live with this forever. They tried doing this in past generations as well, and failed.
Spread the word, tell others. Be vocal! Advocate for this not happening.
And if someone tells you that this isn't preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.
And remember, some of those you would try to convince are probably astroturfers/bots.
(https://lemmy.world/comment/9976907) (https://lemmy.world/comment/9977246)
_Anti _{Commercial-AI} _license _(CC _BY-NC-SA _4.0)
- The review bombings have helped before. Probably everyone has an ea game in their library. Lets give it a go.
  
  Or just vote with your wallet.
- The masses will buy any game thats marketed to them enough. It's how we got into this mess in the first place.
  
  The masses will buy any game thats marketed to them enough. It’s how we got into this mess in the first place.
  Well that's true to some extent, but there has been past attempts at this, and they have been pushed back successfully, even with those 'masses' being there in previous generations.
  Also recent victories show that even in today's environment, positive change can be effected.
  Try not to be cynical. If we lose, we lose, but at least we can look at ourselves in the mirror the next day.
  _Anti _{Commercial-AI} _license _(CC _BY-NC-SA _4.0)
Many words come to mind when i think of EA and "thoughtful" is an antonym of most of them.
- Oh, they're putting a lot of thought into it I'm sure.
  That thought being "Money, Money, Money, Profit, Profit" of course.
ever played a mobile game and thought, "gosh, I wish they would put ads in every game"
- Unpopular opinion: I wouldn’t mind some ads in games like GTA, Need for Speed or Watchdogs. You’re driving and there’s a real ad in a billboard or in the radio station you’re listening.
  
  Either that, or, you know, they could have witty, thoughtfully handcrafted ingame ads adding to the atmosphere, parodying the real world.
  
  Dont give them ideas.
And I am looking at never purchasing another EA game in my lifetime.
- And you won't be missing much.
This is, once again, a crossroads. Either you buy their ad riddled game and reward this shit behavior or you stop buying EA games until it is removed. There are no other choices.
- Of course there is another choice: you can continue to not buy their crap regardless of what they do.
  
  Very true. I can’t even remember the last time EA made a game that was actually worth playing.
- The problem is the general public doesn't care and will probably continue to but EAs game's.
They already have ads on games, fifa has ads. Yeah every stadium in the world haves it but it doesnt mean they had tô put them there. And from time to time they launch kits like 'Nike whatever' and last year the Ted Lasso promo.
- Yeah, they can make their own non-sponsored ads kind of like how GTA does if they want it to feel similar.
"Fuck yeah, I really love ads and can't wait to support EA by buying every product I see in my $70 AAA game. Thanks EA!" - EA execs ideal customer
"Its in the game!"... Ads, that is.
Thoughtful about squeezing more money out. Didn't they already do this in one of the older battlefield games, I think it was 2142?
- They've tried this several times
EA will do anything but making good complete experiences.

38 comments