EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
www.tomshardware.com EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."
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When I did a lengthy focus group for VR about 8 years ago, one of the questions they asked was how I would react to seeing ads in game and they probably got the most heated and emotional response out of me than any other question they asked me.
Good! Fuck 'em. Give no ground.
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