EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
www.tomshardware.com EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."
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I'm surprised that the billboards and stuff in games are not ads already. So many racing a FPS games that have scenery of billboards and stuff, it's all prime real estate for ads.
I mean, I do remember T-Mobile and BurgerKing "sponsorships" in older Need for Speed games.
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