EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."
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They been doing that with Need for Speed for decades. Surprised they didn't spread it to the rest of the company earlier.
In the right context it doesn't necessarily hurt immersion. We've come to expect car racing to be filled with ads because car racing initially was an ad.
Their sports franchises have similar in-game ads matching the real world in how they are presented in the stadiums.
That is thoughtful and people didn't complain... They now want to shove in your ass and make you suck verification dick whle at it to ensure 100% engagement