EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."
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I remember the days when games were 30 dollars, had a couch co-op mode, and a full single player campaign made by a team of just a few people.
Now we require in-game ads to sustain the development cost of the games? Somethings wrong with AAA if that's the case.
I don't think there's any claim that it's to sustain the dev costs. This is a "dear shareholders, prep your cocks for a tuggin' " pitch.
I'd expect more paid ads in the likes of Madden and not-FIFA.
Corporations ruin everything.
I'll be trying my hardest not to buy games from any major corporation. The indie devs have been nailing it lately anyway
Oh you can bet madden is gonna be littered with sports betting app ads
Think of the shareholders!