Shirley you cant be serious!
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I've been to a dine-in movie theater that had QR codes for the menu. Problem is, I typically don't bring my phone to a movie AND since you can order during the movie, who wants people turning their phones on to read a menu?
I first read that as a "drive-in" movie theater and was like "that sounds awesome" and "how is that the most annoying part of your experience" lol.