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misk @sopuli.xyz

What is the point of Xbox?

45 comments

  • I thought, yes we can. I said, look, just give us four years, proper finance, give us the chance Mass Effect has, Skyrim has, the games at the time. They're getting four years and a lot of budget. Give us that, and we'll give you something that'll get you your players. Nah, you've had three shots and you've only tripled the money. It's not good enough. Fuck off. That's what I was annoyed about.

    Fuck man, that's like, summing up my entire corporate career right there. I want to buy this man a beer, I feel this so hard.

    • Good quote. Here is more of it for context:

      Fable was profitable - "highly profitable", Lionhead's Simon Carter told Eurogamer - but in a now too-familiar story, it and its genre was seen by Microsoft as just not profitable enough. "That category is not the biggest category on the planet," said Robbie Bach, who was the President of Entertainment & Devices Division at Microsoft before Don Mattrick assumed the role. "It's not soccer. It's not American Football. It's not a first-person shooter sized category. So at a commercial level, I would say it was successful, but not wildly so."

      Wildly successful was what Microsoft was after. A pitch for Fable 4 was rejected. "It was like, you've reached your cap of players for RPG on Xbox and you need to find a way to double that, and you're not going to do it with RPG," Fable's art director John McCormack told Eurogamer at the time. "I thought, yes we can. I said, look, just give us four years, proper finance, give us the chance Mass Effect has, Skyrim has, the games at the time. They're getting four years and a lot of budget. Give us that, and we'll give you something that'll get you your players. Nah, you've had three shots and you've only tripled the money. It's not good enough. Fuck off. That's what I was annoyed about." (Worth noting: Skyrim went on to sell 63m copies, as of June 2023, The Witcher 3 over 50m.)

  • Computerizing the console space. That was always the goal. And I think it worked.

    Everyone sees Microsoft's losing "the console war" and I ask you: what war? There's two identical AMD laptops with different colored branding. Just like last gen. Upgrades keep launching in lockstep, so patience doesn't mean better hardware. Most games are on both brands, looking basically the same. Even diehard PS5 fans joke about having no games, and what they mean is, the only games Xbox fans don't get to play are the ones Sony bribed into existence.

    The original Xbox was literally a PC. The 360 was a compiler target that made ports easy. The Xbone was both. Whatever this one's called is a pretty straight upgrade. There's no special sauce, anymore. It already doesn't matter which console you own.

    Microsoft's not teasing Halo on Playstation out of desperation. They've nearly ended consoles. Yeah, Sony will sell you a box specifically for video games, but most of them can be run on any other box. Or your damn phone. The fact you need a specific box to play Spider-Man or Zelda or whatever will not be enough to sustain a brand. Even Nintendo knows that - that's why they actively avoid competing, and try goofy shit nobody else offers. (Still not clear how "tablet with buttons" was an unexplored space. But now even that is competing with the Steam Deck, which is proudly just a PC.)

    I'm not sure Microsoft gives a shit if you buy an Xbox. Like game devs making everything multiplatform, they see platforms as obstacles to selling you goods and services. (At least, other people's platforms.) They want to sell Xbox services on Playstation. Watch them suddenly push against the 30% cut for first-party stores, and loudly opine about Apple's monopoly on iOS.

45 comments