After almost 20 years as a Prime subscriber I unsubscribed about a week ago. It was the ads, I put up with a lot of nonsense over the years but the ads were the final insult.
I'm not paying full streaming service prices for a service with ads.
I was a long time subscriber as well, but canceled right before Christmas 2022. I missed it for about a week and then I realized most things I "needed immediately" from Amazon I could either 1) drive across town to purchase from brick and mortar or 2) actually just wait for it.
The end result has been me buying less things I don't need, and buying the things I do need from local retailers (and of course big box stores), or ordering them from other online retailers since the shipping is comparable to Amazon.
2 years in and I don't miss it at all, will never go back. I do want to watch the Fallout series though.