ByteDance won't sell TikTok, would rather pull it from the US
ByteDance won't sell TikTok, would rather pull it from the US
If you're hoping that the TikTok ban will result in ByteDance selling the social network to stay in the US, we have some bad news.
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First, negotiations are not yet over, so they’re hoping courts overturn the ban.
Second, TikTok is very popular outside the US too, though 40% of ad revenue is in the US. They’d survive.
Even if they do plan to sell they wouldn't say it. If buyers think that a sale is inevitable they can offer less because they "don't have a choice" but to sell. If they act as if their plan is to pull out the buyers need to not just make them an offer that is higher than the others, but also high enough to make them reconsider their whole position.
This is right on. The best PR right now is to say they’ll never sell. Take a hard line while they challenge the law in court. They can always have acquisition meetings in private, and announce it out of nowhere at the last second if they do find a buyer.