Google just announced that Apple will be adopting RCS in fall of 2024. If this is true, it's likely Apple is planning RCS adoption as part of iOS 18.
The Android developer just published an updated landing page for Google Messages, showing off key features ranging from customization, privacy and security, and, of course, AI.
On this landing page, there are different sections for each feature set, including one for RCS. As spotted by 9to5Google, if you expand this list of RCS features and scroll to the bottom, you see a section on "Coming soon on iOS: Better messaging for all." That's no surprise: We've known Apple was adopting RCS since November. However, it's the next line that brings the news: "Apple has announced it will be adopting RCS in the fall of 2024."
Of course, this does not say a lot as it is "in the fall" which is anywhere over a couple of months, and Google has tried to embarrass Apple into making moves before. I suppose, though, there is the looming court case against Apple which is anyway keeping pressure on Apple. If it were not for the US court case, I would have guessed Apple may have pulled out after the EU had ruled Apple was not a dominant player in the market (although the EU case was looking more at interoperability with WhatsApp and others in Apple Messages).
Of course, with Apple actually including RCS now, they can probably argue that there is interoperability via RCS between their platform and Android too. It must be remembered that in many countries, like mine, SMS's are paid for so are very expensive to use for any form of chatting, and the costs go up exponentially when you text an international number.
I personally have quite a few issues with interoperability with Apple:
I still have AirTags from when I had an iPhone and I daily get the audio beeps warning me the AirTags are not connected (I use an Android phone and alternate between an iPad and an Android tablet)
I can't wait to sell my AirTags and get the new one's Google was working on that will interoperate with Apple, but supposedly Apple has been delaying building in that support into their devices (which Google already built into Android for AirTags in 2023)
Because I was on Apple Messages and my iPad still sometimes connects, I find a message on my iPad that arrived a week ago which I had not seen (I had Beeper which was solving this problem)
Apple is not at all dominant outside the USA, but it makes interacting with Apple users quite a pain, as Apple has gone out of their way to try to keep their users inside the walled garden.
Depends on the country. iOS has over 50% of the mobile market in more nations than you might realize. This is especially true for English speaking countries.
True, but the big number really is the USA followed maybe by Australia. Entire Middle East, Africa, South America, and Asia are Android. India is also massive (behind China), and India is 95% Android.
iOS has markets that it dominates more than the US. For example, Japan, Denmark and Canada. Japan is particularly unique. It’s just under 70% on iOS, while the US is sub 60%
Yes, but a percentage has to be seen in the context of the total to gauge its impact. India for example is 95% of 1.428 billion people vs Japan is 70% of only 124 million. There are just under 200 countries.