What is a product you'll pay a little more for?

Where you absolutely refuse to go the cheap way.

For me its deodorant. Everything else I've found but my chosen brand fails me.

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Fudge stripes! Store brand fudge stripes are terrible! They're like fake chocolate flavoured chalk!

I don't like supporting brands in general, and don't often go for these (lil cookie/biscuit thingles with chocolate on the bottom and striped across the top) but only the name brand is tolerable :-\
- Counterpoint, I got addicted to cheap shitty cookies and a 24 pack of the value version fudge stripes for $1.25 started a very horrible 2 month period of eating a pack of those daily

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