The DMA already having an impact. Brave Browser installs surge after introduction of browser choice splash screen on iOS.
https://www.macrumors.com/2024/03/13/brave-browser-rise-installs-ios-14-7-eu/
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it's was not hard. you just install one and tap "always" the next time you open a link to set it as the default
Many if not most users were unaware of this possibility though.
maybe because of ios where it wasn't even possible to change the default browser until like .... 2020 i think? and even now all browsers use webkit and are forbidden from loading their own js (aka extensions) anyway