I still think swearing should be used sparingly! Otherwise its effect gets diluted! It!d be like replacing every bit of punctuation with an exclamation point! Eventually it just loses its original meaning! and people stop even registering it! Treat swearing as sacred! use it to accentuate a point! and people will appreciate its importance when you do use it!
Isn't it more that the words that are acceptable are changing?
In the ancient past, it was "taking the lord's name in vain" that was so extreme. Now, most people don't care about that. You can still see that difference in the "curse words" used in Quebec vs. France. In Quebec the naughty words are all Catholicism-related: esti, calise, tabarnak, etc. In France they're more similar to the common English ones: merde (shit), putain (whore), etc.
The religious swear words had lost their bite in most English cultures ages ago, people still say things like "christ" or "oh my god", but those mild expressions would have been jaw-droppingly awful a century earlier. For a while damn was one of the most awful words, which is why you had things like "gosh darn".
Now, it's words that were truly offensive maybe 40 years ago that are becoming common: fuck, shit, cunt, etc.
But, at the same time, words that were common in the past are becoming truly offensive now, for example "the n word", faggot, retard, tranny, etc.
It was honestly a small culture shock for me when I moved from the US to Canada. Everyone I knew in the States swore rampantly amongst themselves, but in public people were often reserved and proper, and swearing in the presence of a stranger or elderly person would result in some pearl clutching - especially on a retail level.
Up here nobody gives a fuck. It's just in the vocabulary. I've gotten so used to it that I dropped a bunch of things at work recently and muttered "FFFUUCK ME!" in front of an elderly woman who I didn't realize was standing there. I apologized for my language and she was completely unfazed. Thought it was funny. Just went about helping me gather my things. Probably went up to buy her stuff afterward and said something along the lines of "Hope we get a fuckin' chinook.".
My youngest daughter used to never cuss. Just a total sweetheart like that. The worst thing I think I heard her say was "she act's like such a B-word!" Then she started scoring races at a local dirt track, and after putting up with all the BS from the drivers (and especially their wives) she's now out there tossing around fucks and shits and bitches and assholes and various physical threats like they're confetti...
Does this maybe have to do with changing moral foundations? Like society becoming less religious and moving away from religion-based aversion to mention of sex and bodily functions to the point where they basically don't count as swears anymore, while doubling down on disliking swears denigrating a protected group of people.
You're welcome motherfuckers. Been pushing this in corporate for 20 years. Had a CEO come in and tell us we needed to tone it down bc he found himself doing it at home with his kids too much. Ivy pedigree probably never in his life before that period lol
Even in other countries you can notice. Now in Mexico we have news commentators saying chingón (a bad word that is used for praise) and "hijo de la chingada" (son of a bitch).
30 years ago saying either would get you banned from TV for life.
I am a linguist, and I also agree with this claim. Even in my own life, especially with younger people, there's a few exemplars in most average conversations. "Fucking" in adjectival position seems especially common, but that's all just anecdotal.
Its all about crossing lines and making a statement. If swearing doesn't do it. Racial epithets and the like will start picking up the slack. Last time I got in a fist fight the dude stomped off in a huff yellin and callin me the n word. I'm not even black lol.
Where I'm from it's a marker of lower intelligence. It demonstrates that you lack the vocabulary to clarify how you feel so instead you use the same words kids use. ITS GOT WHAT PLANTS CRAVE!!!