Here’s how to turn off “automated content recognition,” the Shazam-like software on smart TVs that tracks what you’re watching
These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.
My two smart TV’s are the most blocked devices by my network’s pihole. It’s not even close.
The first two are my two TVs, (one is a Samsung, the other is a Roku,) and the third is my phone that I’ve been doomscrolling on all day. The “better” TV has almost 3x as many blocked requests as my phone, even though I only used my TV for about an hour today.
I tried using free tier NextDNS on a network with 2 Samsung TVs hooked up and hit the threshold of 300k requests within a week. It's mad how much data Samsung is collecting from their smart devices. Even when not using any features, the TV may stay with a screensaver and still send lots of data.