Carmakers Push Forward With Plans To Make Basic Features Subscription Services, Despite Widespread Backlash
Carmakers Push Forward With Plans To Make Basic Features Subscription Services, Despite Widespread Backlash
Automakers are increasingly obsessed with turning everything into a subscription service in a bid to boost quarterly returns. We’ve noted how BMW has embraced making heated seats and other fea…
Carmakers Push Forward With Plans To Make Basic Features Subscription Services, Despite Widespread Backlash::Automakers are increasingly obsessed with turning everything into a subscription service in a bid to boost quarterly returns. We’ve noted how BMW has embraced making heated seats and other features already in your car a subscription service, and Mercedes has been making better gas and EV engine performance something you have to pay extra for — even if…
Why is everyone on a race to the bottom nowadays? Almost every action a consumer makes is becoming monetized.
Because once a company sells their soul to shareholders their purpose becomes making money for shareholders at any cost instead of making a great product.
If enough of an industry takes the same customer hostile action at once, customers effectively have no option but to accept it, allowing industries to move the needle on what is considered acceptable through coordinated action.
On paper they're competitiors, but when there's an option that benefits the profits of all of them they don't hesitate to "enrich" themselves and coordinate.
Enshittification is real
They're running out of ways to make the number go up without outright cutting wages and not raising wages isn't keeping up anymore. I worried we're rapidly approaching another great depression.
So the price will go down… right?
Oh boy, I know it's a joke, but I would love to have that kind of optimism about the world today.
Shine on, you crazy diamond!
Do-do-do-dooo (bum-bum-bu-buum)
We’ve noted how BMW has embraced making heated seats and other features already in your car a subscription service
I have heard that BMW has reverted that.
I remember reading that German and British courts both were looking to block Mercedes altering engine performance via subscription packages or remote capability as well.
altering engine performance
They touched THE Holy Cow! 🤣
Techdirt is based
