Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
I would say they didn't really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you're now a Threads user all 'signed up' ready to go? I mean yeah the barrier couldn't be lower there.
Retaining 20% of those users is in fact impressive. That's many millions of people.
It's still the fastest anyone would have ever reached 9m DAU in the history of the internet I would imagine so if they retain and grow from there is a solid launch.
But it could shrivel and die from here so I suppose it remains to be seen. Ultimately with the barrier of entry so low you can never tell how legit this userbase is, since its not really a natural growth to 9m.
I think it's only dishonest if those are not retained.
To say they hit 100m is dishonest but if 9m are sticking around? To me, that counts. Those people are on a whole new platform even if the onboarding was simple.
It was the “shiny new, exciting thing” from a few weeks ago. Millions jumped on it to see what it was. It shouldn’t be a surprise that not all of them stayed