He's playing into that absurd liberal "If you aren't paying for the product, you are the product" false dichotomy.
Here's a hot tip for anyone who still believes that mantra: there's absolutely no reason why you won't become the product while you're also paying for the service. In fact, due to the nature of capitalism, the companies which manage to sell your data or to manipulate you and which manage to get you to pay for it simultaneously are going to be the most successful over time (all things being equal for argument's sake.)
You think that if you're paying you're not going to be manipulated, like it's some sort of social contract in the era of digital media? Lol.
The entire conventional PR industry prior to the advent of computers has been predicated upon both manipulating you and getting you to pay for it. But you only need to look at any Google paid services (e.g. YouTube premium) or Roblox or anything similar to see people both paying for it and getting manipulated and being harvested for data to illustrate that his claim is entirely bogus.
This guy talks like a guru. And I mean that in the most derogatory way possible.
And this guy works at Microsoft, the company regularly pushing the "you're the customer and also the product" mindset and a frequent loss leader for capital writ large in being hated by literally everyone yet somehow apparently irreplaceable?