yeah wtf is all that about, never understood it. The only way it makes sense is: some dumb b on YouTube sold it to a bunch of 12 year olds that that made them look better and gave them social status, a portion of those 12 year olds bought into it, and the trend perpetuated itself.
Okay? You may think this is weird, but one thing it absolutely is not about is "will men find this attractive"? Nothing could have made frezik's point better than this.