2y ago

X runs ‘timeline takeover’ ad promoting anti-trans film

X runs 'timeline takeover' ad promoting anti-trans film | TechCrunch

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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2y ago

X runs 'timeline takeover' ad promoting anti-trans film

techcrunch.com /2023/11/02/x-runs-timeline-takeover-ad-promoting-anti-trans-film/

Technology @lemmy.world

Jure Repinc @lemmy.ml

2y ago

X runs ‘timeline takeover’ ad promoting anti-trans film

techcrunch.com /2023/11/02/x-runs-timeline-takeover-ad-promoting-anti-trans-film/

29 comments

If everybody could stop using Twitter, that'd be great.
- Agreed, but unfortunately too many creators rely on it and can’t uproot and leave. That’s my biggest loss, moving to other platforms, was specific creators who didn’t.
  
  The problem is that now you're relying on a platform that's entirely centered around being a bastion of hate speech. You would be doing the same thing if you based yourself on 4chan or Truth Social. Every moment you stay there and drive traffic through there, you have blood on your hands
  
  So true. A lot of creators are actually very dependent on the accessibility of their content, but also the drama present on twitter. Mastodon takes patience not only from the creators but the users... What if they get bored before they see your content? Thats not good for business.
One of Musk's kids is trans so this is shitty on another level.
- It's not like Musk gives a single fuck about other people.
- And he constantly deadnames and misgenders her because he's such a huge piece of shit, even to his own daughter.
It's grim. Obviously twitter still holds sway over a lot of people. And spreading malinformed propaganda is bad.
But it really underlines that anyone with any conscience whatsoever needs to disengage from it. It's not okay for governments to engage with it. And though I don't suggest that capital cares has any sort of conscience, but engaging with it has been increasing in cost and decreasing in benefit. NPR recently left, for example, and saw nearly no impact whatsoever. So the cost of leaving is low.
Ideally people would deny it any money, advertising or otherwise, until it ceases functioning. I suspect Musk will continue to be a delusional asshole for years to come. But at least twitter will be dead and gone.
I cannot wait until Twitter is dead and gone.
- I'm okay with physically dead as well.
X (formerly Twitter; pronounced "ten") seems to have no floor in how low they'll go.
- Is it related to the six text editor?
- pronounced “ten”
  Is this real? Is his child whose name is also X pronounced that way? Dude needs to stop naming things that you can’t pronounce by reading them.
  also did he bother to change the verb tweet? Or is the brand change as half assed as he is?
  
  Officially, probably not. But it would get under Elongated Muskrat's skin so much if "ten" gained popularity over the "ex".com he has been trying (and failing) his whole life to popularize.
I loved how much trans joy was actually in this movie. If they're trying to detrans people its like... Wow look at all of these unbelievably happy trans people on youtube and tumblr. But did you know... If you take hormones for medical transition it has permanent effects? 👻
Like... Yea, yea it does.
Prager U is starting to look like controlled opposition. Inadvertently putting the highlight on all of this awesome LGBT2SQIA+ content and people.
I'm just calling it American History X from now on.
- American History IX is the real masterpiece.
Musk must really need the money
- I doubt he's broke. Far more likely that he's just a bigot.
  
  I actually think its more than that.. He's seen how bigotry managed to empower Trump's audience. Now it feels like a power grab
I'm just calling it American History X from now on.
Wondering when X will block the site if you have an adblocker ... https://beehaw.org/post/9272025
🤖 I'm a bot that provides automatic summaries for articles: ::: spoiler Click here to see the summary PragerU, which is not a university, aims to “preserve American ideals.” The organization has been criticized for doubting climate change and downplaying the realities of slavery.
“PragerU has chosen X/Twitter specifically for this campaign, as it is one of the least censored social media platforms,” the organization wrote in a press release.
PragerU calls the short documentary its “most important” video yet, but extensive research shows that detransitioning is incredibly uncommon.
In spite of research indicating that these procedures are often life-saving and rarely result in regret, right-wing figures continue to drum up panic around gender-affirming care for LGBTQ+ people.
X CEO Linda Yaccarino claims that the company will be profitable by 2024, but other evidence shows that the platform’s advertising business continues to suffer.
As recently as this week, Musk has posted that he believes the word “cis” is a “heterosexual slur,” a personal position that reflects changes made to the company’s content moderation policies under his leadership.
Saved 74% of original text. :::

29 comments