"Flooding the internet" - my ass. With 3000 pictures. Which is absolutely nothing in todays world. Maybe flooding some pedophile niches in the darkest corners of the internet, maybe replacing pictures of real abuse there. Makes you wonder where this "Internet Watch Foundation" actually hangs out. And what they smoke when they write their press releases.
"Overwhelm the internet" makes it sound like it's going to be flooding every website, but I don't see why they wouldn't deal with it the way they already do. A lot of these orgs try to be overly alarmist on purpose to attract political attention to their causes, but it creates distrust with people who aren't necessarily "in" on the org's operations and strategy.