Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.
Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.
Tesla is under investigation for lying about range numbers, Twitter sees most advertisers leave and gets hit with disinfo/bigotry lawsuits and also mistreatment of employees, there are rumors of the gov taking a deeper look at spacex’s starlink situation
Nothing of Elon’s is in a great place right now. Tesla has been losing market share after blowing their insane lead in the EV game, Twitter a sinking ship, space x is the only thing that is remotely stable and forward facing but even with that Elon’s pandering to Putin has put that at risk.
just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year,
This is a drop we have not seen before for any major advertising platform,
Come on Elon, you got this. 😜
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that's what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that's what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.
Does anyone else consider it plausible that flushing $44 billion is worth the cost if it removes that meddlesome social media platform that activists rely on to syndicate human rights abuses and document all the other terrible stuff that happens around the world?
There's something way sketch about this entire narrative
That dick bag tried to rinse and repeat the same BS management strategy he used at a car company on a tech company and wouldn't you know, it's cratering right before or eyes.
This absolutely feels like a Hanlon's razor type situation especially given what we have learned about Elon musk over the last 5 or so years. The whole evil genius shtick just doesn't fly anymore. He's an idiot who just happens to have made enough good or lucky business decisions in the past to get him where he is now.
It's impossible to say what anything is worth to a person who can lose 44 billion dollars and still have so much money left that the next 10 generations of their lineage won't ever have to work again.
It's insane to think of that as a trivial amount of money, but musk could literally lose 99% of his money and it wouldn't impact his life at all, except for his hobby of bankrupting corporations.
As obscenely wealthy as he is, that wealth comes from bis assets not cash in hand. $20B of the $44B paid was cash, some of which was from selling some of his Tesla shares. Further to that, Tesla stock dropped so significantly it caused his net worth to drop by a further $30B.
It's probably a combination. He considered buying it for reasons including the above. He didn't intend to pay $44 billion or actually buy the company. He didn't intend to ruin it.
Eventually could be a while, and during that time they don't have to worry. Also, without it fully tanking and limping along, many will stay and have stayed. This removes the need for an immediate replacement and hurts the possible success of one as celebrities, companies, artists, etc can and do just stay on Twitter.
I don't think the exact amount is known, but he got money from a lot of sources and the bulk of it was Elon's own money (or at least, his own assets). He also sourced a lot of money from other American billionaires (Larry Ellison for example).
It's likely the Saudis invested very little... although they did invest enough that Elon has to have given them something in return.
Nobody involved in that purchase expected to make money on it. The price was far too high.
There are other social media platforms so I don't really see it. I just think Musk is a narcissist, egotist and utter hypocrite whose big mouth and lack of due diligence compelled him to buy the platform. And it turns out he's really terrible at running a social media platform.
For a lot of activists and oppressive governments, though, its all about like the short-term. If you get killed because of Twitters current bullshit or you can't be as affective by using it as a digital-bullhorn to maybe effect change in a more peaceful way, its not as relevant to you personally and your persecutor de jour if Mastodon blows up and becomes the actual Next-Twitter
Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower's data.
I'm no business genius like musk, but I'm gonna take a guess that wouldn't even pay the bills for the ridiculous X sign he put on the roof and then had to take down.
Why pay the $10? If you're going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don't understand
It's probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.
That seems like really low numbers. Ex-Twitter is (in theory) a multi-billion dollar company and Visa should be a "whale" of a client... $77.5k is nothing for advertising revenue. A drop in the expense budget. That's not even one software engineer. How does the company stay afloat if numbers look like that?
Just hypothetically, jokes and feelings aside for discussion sake, if we assume Elon had a plan after taking over (whether he did it by mistake or whatever) what do you think it could be?
This would make sense. His affiliations with state governments, which he plays against each other when looking to set up somewhere, would be reinforced if he could control the conversation. Then there’s China, where he’s the one beholden to the government, and he could offer some control to help shape their international image in return for just access to cheap labour and an export market, or to the Saudis where he can always find more funds.
Why would they "take it down" when anyone with even a modicum of business knowledge would assume a better replacement would be created and take it's place. This making the next version of Twitter even harder to control.
Taking it over and controlling the content on it is/was the smart play, especially if you're going to fork over the $ to buy it outright.
Stop trying to justify Elon's shit business decisions. He can just be a fucking moron that got lucky with a few strategic purchases.
BTW all his escapades are the biggest unpaid marketing campaign in recent history. He may not be doing it deliberately but clearly it's working, media, and people continue to talk about Musk. This free puiblicity makes his businesses more likely to succeed as people are aware of every step he takes including new businesses.
After careful consideration I revise my statement:
Elon is the smartest person in the world as he has the most money. Just like McDonald's has the best food as they've got the most sales.
If this were a different sub/community/magazine, I'd suggest looking up the passwall browser extension (and mention that Kiwi browser on Android can load desktop extensions), but since this isn't, I won't.
I am sure you can trust everything out of X. Just like you can trust Musk. If I remember correctly he claimed it was the Jews 😱 who were to blame for the decline in X advertisements. I guess he correctly identified the problem and fixed it. /S 😆
Yeah, I have no trust in Musk or X. I'm just trying to understand the actual circumstances. Just because I want X to fail and Musk to go bankrupt, doesn't mean I should uncritically examine headlines that conform to my hopes and expectations.
Edit: So the full story is the major advertising conglomerate is all but calling X and Musk liars. Delicious.
I live in Ireland so there was always limited advertising on Twitter. There might be the odd campaign but it was blessedly free of ads in general. Then one day I logged in and it was a tidal wave of hot garbage - ads in Turkish, trade fairs in Chinese provinces, African NGOs etc. Just absolutely irrelevant bottom of the barrel dreck every 2 or 3 tweets in the feed. No matter how much I blocked there was more just like it.
I don't know if this was an aberration, a bug or a cynical attempt to screw over advertisers by draining their wallets. I just uninstalled Twitter and used the web version with an ad blocker. I don't even see this shit any more. I wonder if the advertisers are still getting charged though. I hope they are though since paying $$$ for minimal engagement might convince them how worthless the platform is.
Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month.
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino who said in an on-stage interview last month that "90% of the top 100 advertisers have returned to X in the last twelve weeks alone."
An X spokesman clarified that the 90% figure referred to X's 100 top spenders from the prior year, and declined to publicly comment about Ebiquity's findings.
Twitter's largest clients have typically also been among the biggest spending global advertisers, such as Amazon, Unilever, Coca-Cola, and IBM, Bloomberg previously reported, citing data from the analytics firm Sensor Tower.
A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.
A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend.
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