Digital sovereignty is just #oneclickaway

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[Ecosia] joined the #oneclickaway campaign, alongside other independent European tech companies. This campaign is a wake-up call to politicians across the EU: it’s time to invest in Europe’s own digital infrastructure. Because right now, we’re dangerously dependent on just a few Big Tech players — and most of them are headquartered far, far away. Let’s break it down.

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The #oneclickaway campaign is a cross-European effort to encourage policymakers to make different choices. Instead of defaulting to the usual Big Tech vendors, we're asking them to consider European alternatives for search, cloud, email, and more. The name says it all: most alternatives are just one click away.

It doesn’t take a revolution, just the political will to support homegrown, ethical tech. This isn’t about tech nationalism or shutting out global collaboration. It’s about balance, plurality and resilience. The same way a biodiverse forest is more robust than a monoculture plantation, a diverse digital ecosystem is more resistant to shocks — whether political, economic, or technological.