Emojis in Email Subject Lines: Advantage or Impediment?
Emojis in Email Subject Lines: Advantage or Impediment?

www.nngroup.com
Emojis in Email Subject Lines: Advantage or Impediment?

Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened: https://www.nngroup.com/articles/emojis-email/