Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads
Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch
Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them.
I can't speak for anyone else but no, I would not be fine with that
ad tracking is only as personalized as the company running the ads
If I'm advertising fake nails, it's personalized if you like fake nails and I advertise to fake nail fans, but if I advertise to all femme people - then it's no longer personalized, and advertisers tend to do the latter.
