What are your 'name brand only' items?
What do you refuse to get generic versions of?
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Socks, I don’t think I’ll buy any socks besides darn tough socks long as we both shall live.
Costco Kirkland socks are the best, durable and comfy
I have Kirkland boxer briefs and Kirkland undershirts (and love them both), but I don't recall ever seeing Kirkland socks. I always get the Puma brand socks from Costco.
They seem pretty light on the merino wool options though.