Television could go the way of newspapers if the US economy tips into recession, analyst warns

Man I hope advertising gets scaled back. The marketing campaign spend some of these companies have is astronomical for little return. Just makes it seem like America can only actually produce ads.

Even after reading the article, I still struggle a bit to understand what they mean by "go the way of newspapers".

In my mind, traditional cable or antenna television has already gone the way of newspapers - still around and used by many people, but largely a memory supplanted by online stuff.

They talk all about how ad spendng may go down, and this is Yahoo Finance, so I guess they mean that TV companies/studios/whatever will not be a very profitable investment option and many may close?