I do not understand why Google has become so ossified. They must know they're strangling their own business, surely? Do they somehow think they're irreplaceable? That no one will ever build a better search engine? And the best they can come up with is AI-generated search nonsense? As if that's going to help.
Stop trying to make maximum profits for minimum effort, fire whatever useless exec is in charge over there, and get someone who actually wants to fix things before someone eats your lunch, Google!