the capitalists are unable to understand that the "eternal growth" their books mention is not feasible in real world and in fact it is a bug. There are physical upper limits that cannot be overcome. There will not be unlimited people that will always enrol in a new subscription. They need to somehow understand that at some point a company may reach their ceiling. This is not reason to do whatever panic change in order to show growth in the numbers. It will just not happen.
Ah but when the prices can't go any higher they can always remove content, paying their suppliers less and getting cheaper hardware. I wish I was joking but these are the options that are left.
The thing is, they do know this. They are perfectly willing to drive a company into the ground on the promise of annual growth, and they'll dump it the moment it cannot serve them monetarily.