Linux-first laptop vendor NovaCustom contributes 10 000 USD to Heads firmware - Together with this, NovaCustom launches Heads firmware for their V56 series

Looking at their page the prces look a bit steep for me.

I understand where this is coming from. Buying a spec-wise similar device from say Lenovo would definitely be cheaper. Unfortunately, whether it is System76, TUXEDO or NovaCustom, we pay a premium for the fact that they're Linux-first.