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Paulius @lemmy.world

2y ago

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

Discord.com: +0.51%
Twitter.com: -1.65%
Instagram.com: -1.35%
Facebook.com: -3.18%
TikTok.com: +0.77%
Pinterest.com: -2.27%
Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

Data is Beautiful @lemmy.world

FizzlePopBerryTwist @lemmy.world

2y ago

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

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441 comments

Does this account for traffic generated through official/unofficial apps?
- Looks like no, it's desktop only:
  reddit.com's traffic has decreased by 3.36% compared to last month (Desktop).
  Interesting to note that if you scroll down further you'll see that the #1 content referral to reddit is adult content at 20.6%, with second place being video games at 16.3%. A solid one fifth of the other sites pointing at reddit do so for porn, basically.
  
  Feels like if it's desktop only, these numbers really aren't worth much. Isn't a very large portion of reddit's traffic on mobile? I probably spent less than 10% of my reddit time on desktop.
  
  I think I've used the desktop version once; to set up my account.
  
  My thought exactly!
- I don't think that SimilarWeb includes app traffic in their estimates; they seem to focus on web traffic only. App traffic would be interesting to track, though.
  
  This could get very, very complicated. A lot of mobile apps are nothing more than a slightly customized mobile web browser, complete with web bugs. Others are native code with raw API/etc calls. Some are a mixture. And all of that kinda misses the point of the data that people want when they see these reports.

441 comments