Legally, only if you let them. Illegally, what's the point of the conversation on the first place?
The settlement also requires GM to obtain consent from customers before collecting their driving behavior data, and allow them to request and delete their data if they choose.
Sadly I expect They'll just add a very innocuous line and/or checkbox to the EULA for their infotainment system. 99% of people will just tick it even if optional.
I'm curious what the dollar value of this data is per capita. Imagine if you could simply pay $1 for exclusive rights to data collected by GM. Back in reality, they'd go "oops, we sold your data again and hoped you wouldn't notice."