The enshittification of the internet follows a predictable trajectory: first, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. It doesn't have to be this way. Enshittification occurs when companies gobble each other up in an orgy of mergers and acquisitions, reducing the internet to "five giant websites filled with screenshots of text from the other four" (credit to Tom Eastman!), which lets them endlessly tweak their back-ends to continue to shift value from users and business-customers to themselves. The government gets in on the act by banning tweaking by users - reverse-engineering, scraping, bots and other user-side self-help measures - leaving users helpless before the march of enshittification. We don't have to accept this! Disenshittifying the internet will require antitrust, limits on corporate tweaking - through privacy laws and other protections - and aggressive self-help measures from alternative app stores to ad blockers and beyond!
I tried the 100 free searches from Kagi and compared the results to DDG. In almost every search the results were the same. Even the order. I think the real benefit to Kagi is the lack of ads and tracking, tha's all.
I think the real reason search sucks these days is the AI they put between you and what your looking for. It's no longer searching for what you typed, it's searching for what it thinks you want.
Have tried it and seriously didn't see any difference between it and Google or duck duck go...
How come Duck duck go was close to Google when Google was really good, bug now both of them are serving just crap? Are we sites getting better at climbing the ladder?
Just want to add, people are also not putting much content online in the way they used to. Between the want to monetise (which leads to ad-filled SEO sits or YouTube channels), or the dopamine-hit of getting likes, content is getting harder to find as well (the latter tends to be in walled gardens that search engines don't get to index).
While you are correct in that there is less real (people generated or organic) online content available to index, I think the search engines do harbor some of the blame because they push the content that is profitable. One only need to look for product recommendations to see this. If you search for 'best waffle irons' you will only get SEO generated contented as it is more profitable. You have to explicitly add reddit to your search to get something resembling a real opinion.
Perplexity AI has been awesome for me so far, I think someone will take over searches with the current state of the internet. I'm sick and tired of only finding ad filled sites with non-answers on Google.
DuckduckGo is basically a frontend for bing with some privacy marketing added to it. It still sends microsoft trackers. They are all so bad because of enshittification.
Well, the thing that gets me all the time is that you can no longer "-" a word. I'm frequently looking for stuff that doesn't contain a word. That feature is completely gone now.
I initially didn't like DuckDuckGo but it feels like they improved on it. I use it as an alternative to Google with no issues whatsoever (and often it's already better).
I am look at Kagi but everyone is calling me crazy for paying for a search engine. I am using Bing at work right now because Google is fucking useless, so I might be out of options.
This was great, it really is something we need to be focused on. Big tech has really ruined what we all thought the internet would be, they gave us some of it but served with a heavy dose of advertising and secretly selling your data behind your back.
The ideal internet is open and free, you don't need to see constant ads, you don't need to constantly worry about your data and everyone can for the most part access the same content without censorship.
Big tech has really ruined what we all thought the internet would be
I remember when the Internet first came out in the '90s, you would occasionally read someone talking about how when radio and TV first started they were pretty cool and wide-open as well, but they gradually got taken over by large corporate interests and played/showed a lot of trash filled with advertisements.
We should get paid a portion of the revenue generated by our collective data along with the ability to opt-out completely. If they our data is a commodity to them we should be able to sell it.
If you wanna fix this, there needs to be more incentive for people to develop open source software. It doesn't have to be created by individuals either. Organizations and nonprofits can be used to make basic services for the Internet, like utilities. Or this could be a government agency. There is already talks of classifying Internet access as a utility instead of leaving it to private ISPs. This would be a step beyond that but could be done first.
If someone wants to host something, NAT won't stop them. IMO the bigger problem is that most folks have neither time, skill, nor interest to make p2p a reality. I'm a pretty savvy admin, host a lot of services for myself and family, but I don't pretend to be good enough or vigilant enough to run anything public, i.e. mail server, lemmy server, etc, without major security concerns.
We need a way to make sure that the internet can't be owned, physically.
We need some kind of easy to use and fast and robust open source alternate internet that we can all use.
Something that somehow costs nothing to run, that has enough storage and bandwidth for everyone and everything.
Something that has interoperability built in. Every platform should confirm to openid or openauth or activitypub or something like that.
And you know what? we have the technology!
We all have spare devices lying around. Old PC's, old laptops, old phones - they could all be running some kind of node in a distributed platform of some kind of open source AWS equivalent, and let anyone host anything and post anything without getting ad-raped or data stolen.
It's a pipe dream of mine, and I'm sure others... but with a will and a movement we could just take it all back, all at once.
The result you may get then is "I am... Locutus of Enshittification. Resistane... is futile. You life, as it has been... is over. From this time forward... you will service... us" which may make you go "Lock on and file all weapons on full!'
Here’s an AI outline because this was actually a good talk:
How Platforms Die
The speaker introduces the concept of platform decay or “enshittification” and how it leads to the death of internet platforms.
He defines platforms as firms like Uber, Amazon, and Facebook that connect users and business customers.
He outlines a 3-stage process called enshittification where platforms:
Are initially good to users
Abuse users to benefit business customers
Eventually abuse business customers to only benefit shareholders
This results in the platform becoming a “pile of shit” that dies.
Facebook Case Study
He uses Facebook as a case study of enshittification’s 3 stages:
Initially attracted users by promising privacy protections and custom feeds
Then broke promises and sold user data to advertisers and flooded feeds with publisher content
Finally, reduced value to users and fees for publishers to extract all value for shareholders
This led to an angry user base and brittle equilibrium
Causes of Enshittification
Lack of Competition
Weak antitrust enforcement has allowed consolidation across industries
Companies can use predatory pricing to undercut competitors
Mergers eliminate competition
Example: Google relying on acquisitions rather than in-house innovation
Unrestricted “Backend Tweaking”
Tech platforms control the algorithms and systems behind their products
They can arbitrarily change these to alter user experiences
e.g. Facebook reducing visibility of publisher content in feeds
Done without transparency, oversight or accountability
Bans on Reverse Engineering
Laws like DMCA 1201 and CFAA criminalize circumventing DRM and terms of service
Makes it illegal to reverse engineer platforms to enable interoperability
Tech companies use IP laws to prevent modding and adversarial interoperability
e.g. Apple using IP laws to prevent iOS modding
Solutions
Strengthen Antitrust Enforcement
Block anti-competitive mergers
Break up existing tech giants
Pass Privacy, Labor and Consumer Protection Laws
Comprehensive federal privacy laws with private right of action
End worker misclassification through gig economy
Apply consumer protection standards to platforms
Allow Adversarial Interoperability
Roll back laws criminalizing modding, reverse engineering
Use government procurement to incentivize open ecosystems
Appoint special masters to oversee platform legal threats
Keep Interoperators in Check
Bind interoperators to the same privacy, fair trading and labor laws
Determined through democratic process vs corporate policy
Conclusion
We need to prepare and spread these policy ideas to capitalize on the next crisis
Efforts are underway to enable a better internet through this approach
The steps to fix this might as well say have Jesus come to life and fix it all... It's depressing, but there is zero chance of any of that happening... Nevermind all of it.
Our best bet is for consumers to fight back with their wallets, but people are on average too stupid to even understand how they are being fleeced. We're fucked.
Thanks. Here's a slightly easier to read on mobile non-monospace paste:
How Platforms Die
The speaker introduces the concept of platform decay or “enshittification” and how it leads to the death of internet platforms.
He defines platforms as firms like Uber, Amazon, and Facebook that connect users and business customers.
He outlines a 3-stage process called enshittification where platforms:
Are initially good to users
Abuse users to benefit business customers
Eventually abuse business customers to only benefit shareholders
This results in the platform becoming a “pile of shit” that dies.
Facebook Case Study
He uses Facebook as a case study of enshittification’s 3 stages:
Initially attracted users by promising privacy protections and custom feeds
Then broke promises and sold user data to advertisers and flooded feeds with publisher content
Finally, reduced value to users and fees for publishers to extract all value for shareholders
This led to an angry user base and brittle equilibrium
Causes of Enshittification
Lack of Competition
Weak antitrust enforcement has allowed consolidation across industries
Companies can use predatory pricing to undercut competitors
Mergers eliminate competition
Example: Google relying on acquisitions rather than in-house innovation
Unrestricted “Backend Tweaking”
Tech platforms control the algorithms and systems behind their products
They can arbitrarily change these to alter user experiences
e.g. Facebook reducing visibility of publisher content in feeds
Done without transparency, oversight or accountability
Bans on Reverse Engineering
Laws like DMCA 1201 and CFAA criminalize circumventing DRM and terms of service
Makes it illegal to reverse engineer platforms to enable interoperability
Tech companies use IP laws to prevent modding and adversarial interoperability
e.g. Apple using IP laws to prevent iOS modding
Solutions
Strengthen Antitrust Enforcement
Block anti-competitive mergers
Break up existing tech giants
Pass Privacy, Labor and Consumer Protection Laws
Comprehensive federal privacy laws with private right of action
End worker misclassification through gig economy
Apply consumer protection standards to platforms
Allow Adversarial Interoperability
Roll back laws criminalizing modding, reverse engineering
Use government procurement to incentivize open ecosystems
Appoint special masters to oversee platform legal threats
Keep Interoperators in Check
Bind interoperators to the same privacy, fair trading and labor laws
Determined through democratic process vs corporate policy
Conclusion
We need to prepare and spread these policy ideas to capitalize on the next crisis
Efforts are underway to enable a better internet through this approach
That was such a great video. I highly recommend everybody listen to it (there is no visual presentation so listening is enough). Great content, great delivery.
I tried to find the video on PeerTube, from the end users perspective I think we should encourage others to choose community over corporate and use platforms like PeerTube to post these videos instead of YouTube (Alphabet).
To stop enshitification we have to kill all advertising and marketing of products online. Make the net as hostile as possible to people trying to capitalize on it.
I have a very simple solution to enshittification: release a series of robotic bees designed to take out anyone who excessively uses memes and emojis, and hire archeologists to find out what tactics where employed to get rid of the meme / emoji scourge when writing and reading became a thing and do it now. Bring back enough intelligence into the reading space where people learn to say with words what they shit on with memes and emojis. This should help restore the signal to noise ratio of previous eras.
I realize it has nothing to do with this submission but I think it would be much more effective.
Case in point. People will smear themselves with shit while being proud of it, while also being able to raise a circlejerk cult on demand, all because of the lowered bar.
Circlejerking purely based on the emotional reactions that the worst qualities of people want to troll and brigade other people with is a toxic motivation for a lot of people, and memes and emojis act as the principal facilitators for it when truth is they have much better alternatives and have had much better alternatives in the written language and iconography in no small part due to the purging of their presence throughout human history. Modern society isn't the only one who discovered how to draw dicks or smileys onto things, but just like cryptobullshit like NFT is treated seriously now, they seem to think that because it is in a digital modern medium it must be good now.
Just because you don't know what they are called today doesn't mean those sites stopped existing. Shock and gore sites have been part of the Internet for a long time because they fill a human desire, same as porn and gambling and anything that makes your brain think you're being naughty enough to hand out that sweet dopamine reward.
I can't possibly imagine the kind of person that would think watching people die is somehow on par with whacking off, and gambling? I mean did you really just compare whacking it and playing slots in Vegas to watching someone get killed?
What are you talking about? The internet is full of people being mangled in Ukraine or shot in police footage . If anything there is more death online now than before.