So let me get this straight. Musk bought Twitter for 44 billion, fired most of the staff, destroyed bunch of features and functionality, scared advertisers away and now changed the brand's name.
Wouldn't it be less hassle to just start a platform and pay people $100 each as a sign up bonus?
If Musk paid each person $100 to start using "X" instead, he'd spend $36.6 billion, leaving him with $7.4 billion to actually build the rest of the website and infrastructure.
But they're not just re-branding. Twitter is now under some kind of corporate shell company. I haven't seen much coverage of that, but my suspicion is that it's intended to act as some kind of insulator to contain Twitter's debts.
Like when they break a company into pieces and put everyone's debts and no assets into a single part and then that part declares bankruptcy and all the debt magically goes away, leaving everything else with lots of assets and no debts and a future that looks really rosy. I can't help but think that this is something similar to that.