it's that time of year
it's that time of year
it's that time of year
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Everyone who doesn't get it needs to read this.
It can be quickly summarized to the line in the article, "marketers have an insatiable appetite for turning human enjoyment into target-based profit". Couple that with the fact that females tend to receive more ridicule for their consumption habits, and you've got this article.
Hasn't aged a day