AMD-powered OLED handheld aims to rival the Steam Deck OLED — Ryzen 9 AI HX 370 runs Black Myth: Wukong at 50-60 FPS with 1080p low settings

Their stuff is very expensive in comparison.

The thing is that nobody can realistically offer those prices. You have to sell the hardware at a loss and have alternative revenue source to subsidize it. That's what Microsoft did with Xbox and what Valve did with Steam Deck.

This new handheld looks interesting for sure, but if it's priced like all the other steam deck alternatives, it'll be as successful as the rest of them

I agree. These Steam Deck competitors all seem to do more or less the same thing: Beef up the hardware, slightly bump the battery capacity. I don't know how many people are realistically doing intense gaming for an hour before they have to recharge their handheld, but maybe these companies see a market there.