Valve announced a change for Steam today that will make things a lot clearer for everyone, as developers will now need to clearly list the kernel-level anti-cheat used on Steam store pages.
Now if only they could more clearly communicate when games are playable offline.
Probably a pessimistic take, but I don't expect this to have any discernable impact on sales, or any other effects that would discourage publishers from these practices. The average user doesn't care about or understand how these things work; they'll see an anti-cheat warning on the store page and think "Okay, tell the colonel I'll be on my best behavior then" and continue to buy the game.