Futurology @futurology.today Lugh @futurology.today 3 wk. ago

Adobe execs say artists need to embrace AI or get left behind, and all its future products will have generative AI.

www.theverge.com Adobe execs say artists need to embrace AI or get left behind

“People will either agree with that conviction or they won’.”

25 comments

These executives of large companies are so out of touch.
- The executives need to also be replaced by generative AI. I'm sure it will do a better job at this point
- It's difficult to get a person to understand something when their paycheck depends on them not doing so.
- They aren't wrong in this case.
  
  Artists don't need to use genAI in all their works, but they will need to know how to use it.
correction: artists need to embrace generative ai or leave adobe behind.
- Doing both is also an option.
I just made the jump from Adobe to Serif Affinity Designer, Photo, and Publisher.

So that’s killed Illustrator, Photoshop, and InDesign for me.

And I moved to DaVinci from Premiere.

Only tool left is Audition which I’ve found hard to replace (specifically features like the spectral frequency display and the easy ways to cut out very specific frequencies visually).

Fuck Adobe.
God I can’t wait for this AI bullshit to be done with. It’s so much more annoying than crypto.
- I don't think it's going anywhere. They may hit a wall with GenAI and it'll calm down for a while but the possible upsides of AGI are way too vast for people to suddenly just stop caring about.
  
  Also, I'd say that 90% of 'AI bullshit' is people hate-posting about it on social media. Like the thread we're in right now.
  
  my prediction is that the existing AI products won't stop but the trend of adding AI into everything will stop. There's a cool Wikipedia page about the repeated ups and downs of AI hype cycles. https://en.m.wikipedia.org/wiki/AI_winter
  
  Yep. Theory suggests AGI should be possible, and there's good reason to think it would change everything. It just harder to tell when it will arrive, and how.
  
  The thing currently called "AI" is much more limited in scope, and kinda is overhyped. It's smart but impossible to align with any specific external goal.
I wasn't invested in Adobe anyway but - okay, bye!
They really do be giving the best arguments for people to switch to alternatives like Clip Studio or Krita or pretty much anything else.
Would hate to be "left behind" in expressing myself?

I know he means exploited workers making Kellogg's ads or something, but it's such gremlin mind to think this way about art.
Adobe Software got so shitty, e.g. their UI elements look like garbage. Pixelated circles/buttons etc. Photoshop stability is shaky at best.
At least on my laptop at work. I stopped using that EaaS (Enshittification as a Service) for private projects.
Accept it quietly shitty plebeian and back to work. Don't think, just work
- I fancy myself a thinker, and I agree, though. To date nothing has been deliberately uninvented.
  
  Well sure but also what does that even mean? And inventions have fallen into obscurity or failed to reach adoption for their target audience. The issue here being that artists are not the target audience of GenAI, it's anyone who pays for art. Dont know why Adobe is pretending otherwise here.
Why the fuck would any artistic person (read: the people who buy Adobe products) want to train something you threaten to replace them with? That's the most idiotic marketing strategy I've ever seen!
Adobe RIP 2024. You had a good run.
F
I think he's kinda right. The market for paintings and other analogue art massively shrunk with the invention of photography and then digital art, but it still exists.

We'll probably see something similar with "organic" digital art.
@Lugh Yeah, I don't think that exec understands art and artists. But I'm glad he understands money.

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