Netflix password crackdown has actually caused a growth in Subscriptions
Netflix password crackdown fuels subscriber surge
I feel like other streaming platforms will follow the same process as they've proven it's worked.
Step 1: Crack down on password sharing.
Step 2: Open subscriptions to foreign countries with cut-rate pricing.
Step 3: Announce subscriber growth.
We’re too smart for you Netflix. Your revenues are actually down because of all the premium-paid subscribers leaving your platform.
Sorry, but that's just incorrect.
Average daily Sign-ups to Netflix reached 73k during that period, a +102% increase from the prior 60-day average. [...] Cancels also increased during this period, but not as much as Sign-ups. The ratio of Sign-ups to Cancels since May 23rd is up +25.6% compared to the previous 60-day period.
That's US-only data.
https://www.antenna.live/post/a-first-look-at-the-impact-of-netflixs-password-sharing-crackdown
I'm not surprised. The number of people sharing accounts who now need their own was always likely to be greater than the number who were going to cancel. They only had to convert a fraction of the non-subdividing viewers for it to work out in their favour. I think they'll find they have less viewers now, though.
The approach of tacitly allowing account sharing to build viewership then cracking down on it to boost revenue is smart enough as a business strategy. It signals what most of these companies will do when it comes time to really monetise.
I worry for the future of the internet when YouTube and Google really kick off. It's going to be a subscription hellscape (it is already, but it's going to be so much worse).
I don't have a link for it, but I read that YouTube is working on a 3 strikes policy for anyone using AdBlock programs... So after the 3rd warning you're not able to watch anything on YouTube at all...
Arr me hearties, thar be many ways past the blockade to fetch me booty!
The approach of tacitly allowing account sharing to build viewership then cracking down on it to boost revenue is smart enough as a business strategy. It signals what most of these companies will do when it comes time to really monetise.
It's less extreme than Hulu's method of going from an all free service to a subscription service. When you think about it from Hulu's perspective there's no way they would make less money and unlike social media sites like Twitter or Facebook the users' labor isn't the content. The movies and tv shows are.
I canceled when the news broke about shared accounts. Haven’t missed it at all. Arrrr!
I had a family account, but I stopped using it since going abroad to uni once they cracked down. The amount of content is just at the point where I don't see any value to subscribing.
Generally though, exactly what killed cable TV is killing my use of Netflix and other services. All the interesting stuff is now so spread out on so many different services, it's just no longer worth it.
Dealing with N different subscriptions and different websites, is too much BS to deal with AND pay for, so I'm just going to run my own server.
It is trivial to sign up for a service when you want to watch something, and then cancel it when you don't, until there's something else you want to watch on the service. That is the benefit over cable.
Most people still treat it like a cable subscription: always on, even if they're not watching it.
That's a good thought and would probably work if I lived alone and only watched one thing at a time.
But I would say it depends on your use case and the size of your household. We are 4 ppl in my family that watch different content on the same TV at different times of the day. We have Netflix (the wife's show is here), Disney (kids), HBO (me), Viaplay (family movies in my native language when we all watch together). I have been sharing thease accounts with my brothers family but we are about to move to Plex, I would rather buy DVD or digital releases and host it myself then use all thease subscriptions.
If they would price it better, could work together and all be used in the same interface on my tv then maybe I would be willing to go back.
Fucking corpos always win
Well I wasn't one of them. I canceled mine.
Corporations bank on the fact that the majority of people would rather complain than go back on what's convenient for them. This was obvious from the start.
If they ever start instituting ads regardless of membership tier, then it's back to buying discs for me. It's just going to turn into another cable service eventually.
I cancelled when they first rolled out their test. Cheaper to get a VPN and sail the seas again.
I didn’t want to subscribe to Netflix but I subscribed after using someone else’s account for years just because my wife was insistent about it.
We already have access to someone’s Plex with Ombi and can request whatever TV shows or movies we want. But she’s too impatient to even wait for max. 24 hours for a movie or a season of a TV show to be downloaded. And sometimes requests fail, since it’s reliant upon inherently unreliable means of downloading like torrents.
Netflix is unfortunately still more convenient than piracy for the average user. But if it was up to me only, I wouldn’t have chosen to subscribe.
I host a Plex server that my friends use, they just text me what they want and I'll get it. Is there an official request feature? Or are you just talking about asking the host like I do?
Lookup Overseerr. https://overseerr.dev/
The requests bit is facilitated by Ombi - https://ombi.io
Meh. We did not share our account but still canceled a few years ago. Seriously do not miss it.
How does a Netflix subscription fix this? So many interesting shows and movies are missing or barely available for a month. The catalog of Netflix used to be good when they were the only streaming service but really, really tanked when every content producer started their own (and removed their stuff from Netflix).
It fixes it for my wife who likes to watch garbage shows that Netflix has
IMO this is not surprising, I actually considered buying stock in Netflix, because they were so low.
I'm guessing the ones to complain the most, were the ones who were at the free end of those shared passwords.
I don't use Netflix myself, but adding advertising for slightly cheaper subscriptions, and ending password sharing, seemed like an almost guaranteed win for Netflix to me. At least in the short term.
People here may disagree and find it outrageous, but most people probably don't care enough to make a big deal out of it, and will simply choose the option that suit their needs best.
Yep, people really think they are smarter than netflix?? They trialled it, got their positive feedback data and rolled it out
The account I share with family still works, but the second it doesn’t… it’s the pirate life for me
Same here. As soon as my mom tells me she can't log in, I'm cancelling.
I cancelled and don't miss it.
And a growth in my friends using my server, let the public support unethical business practices, we'll get fat off their content.
Too bad Netflix content isn't good anymore, it's concerning what the general public enjoy.
I haven't followed the Netflix password news all that closely because I barely ever use Netflix - but when I do use it it's through password sharing an account my sister pays for. That worked as recently as just a week ago.
Should I expect that to stop working soon?
If someone is actively watching something and a second person logs in to the same account and starts watching something, Netflix recognizes it within a minute and displays a message to the second person that logged in stating that someone is already logged in to the account.
As long as you're not watching at the same time as each other, you should be good to go.
Did they report the growth? Or just new subscribers?
The company ended June with more than 238 million subscribers, adding 5.9 million members since March.
Doesn't confirm if that's better or worse off though since this whole thing started
I didn't think there was doubt this would work, it's just a dumbass way of making up the "lost" profit. When you got a Netflix subscription before this, it was based on the total simultaneous screen count. Where the screens are should not matter, and never should have mattered. A simpler, less idiotic solution would have been to rethink the price per screen cost and adjust the plans. It would have been a more acceptable compromise that accomplished the same goal.
well maybe if majority is feeding them, they wont actively crack down those sailing the high seas?
As a person in charge of shared Netflix subscription for my friends I noped out the moment they started password sharing crackdown. Yeah, they added "small" charge to add more users to subscription but the writing was on the wall and I realized I was the frog being boiled.
2 of my friends went for basic plan separately. The cost of 2 basic subscriptions is about the same as 4k / 4 screens one we were using before. So yeah, subscriber count up, now Netflix needs to do a rug pull on basic plan (which they already do in US and UK).
I don't even see a need to pirate stuff from Netflix these days, barely anything worth watching. I still pay for HBO, Disney+, Apple TV+ (part of family Apple One) and Prime - which in the country I live in cost together about they same as Netflix did lol.
How much is Netflix and how much is HBO? Where I am HBO is nearly as much as Netflix. I'm curious to see what differences there are elsewhere. For me, Prime is only cost effective comparatively because I qualify as a student currently.
Can't reply to kbin accounts due to language bug so I'll reply to myself:
If Netflix’s reporting on the matter is to be believed, then it’s an ironic outcome considering the wave of strongly-opinionated comments predicting the death of Netflix following the crackdown on password sharing. I guess convenience and habits really trump principles and posturing.
I unsubed. But many did not.
I would’ve but I had already cancelled over a year ago because Netflix doesn’t have anything worth watching.
I never gave them money to begin with, we are not the same.
Gustavo Fring meme
I told my family I was going to cancel when they cracked down on our households sharing and they haven't yet. My parents are still enjoying it at their house, and me at mine.
I hated the crackdown but resisting on “principles” is bizarre to me. I left Reddit and Twitter due to principles. Netflix wanting to get paid for their service and content is reasonable. Wanting a business to serve you up free entertainment with no catch?
Also before anyone tries to claim hypocrisy - The difference between that and Twitter/Reddit is myself and the community create the content and are forcefed ads.
Sure, it's reasonable, and why I started subscribing in the first place. But if I pay for four screens, I expect to be able to use all of those four screens, no matter what address they are being viewed from.
You skipped the part where Netflix actually encouraged account sharing for a long time. Now they frame the account sharers as thieves. Also the other part where quality of content goes down while subscription prices go up while still not providing plans with hq streams for single people. Which all was tolerable for a few bucks a month. Without sharing netflix is simply not worth the money
Except netlfix sold people a license to view 3 streams then told people they couldn't decide who used those streams.
Speaking of hypocrisy https://twitter.com/netflix/status/840276073040371712?s=46&t=AxsExHbq5ge_2Sse5GmXFg
I think I am more annoyed by their pricing plans following this move. They are double dipping by charging more for additional screens and then preventing users from using said additional screens. They shouldn't have tiered pricing plans by number of screens if they have no intention of honouring them.
Your a shill. Find a boot to lick
It was always going to lead to more subscribers because more people would lose access to Netflix so would subscribe themselves than would cancel their account because others couldn’t use their login.
The people that lost Netflix weren’t subscribers, and lots of them would have them subscribed. The subscribers had no reason to unsubscribe.
I was the subscriber and I unsubscribed because I alone wasn't using it enough to justify the price. When I knew my sister and her family were watching too, it felt more like it was worth it.
Always and inevitably, each of us underestimates the number of stupid individuals in the world
Just because they don’t share the same opinion as you doesn’t mean they’re stupid. Netflix is great for just sitting down and watching something random and discovering new shows and movies - especially foreign ones. It’s also priceless for kids shows for parents.
In the timeless wisdom words of George Carlin,