Diablo seasons are just a character reset for those who enjoy them. It's a huge part of a lot of ARPGs like Path of Exile or Diablo. As you can reach endgame in about 5 hours on diablo and have your complete build in 20, it makes sense.
Basically Activation and Blizzard with their sexual misconduct, harassment, and otherwise. Their CEO defending it. The allegations of toxic work environments, etc. It's just not a company I support, despite the fact that I was a huge fan of their games. There's a lot more information out there, but I don't feel like going through it all. I'll remove my post if you want.
Maybe I'm just being salty? I don't think so though.
Edit: Sorry Chris, if I am out of line or didn't provide enough info in my original post.