US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit and a projected loss of 38 enlistments.
US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit and a projected loss of 38 enlistments.
www.military.com How the Army Made a Deal with UFL Football and The Rock Despite Doubts over the Sponsorship's Worth
The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
