12mo ago

Rebranding

48 comments

Seeing them side by side, the newer Microsoft logo sucks ass.
- Imo, it peaked at 2001.
  
  '85 looks modern
  
  92-94 is GOAT for me
  
  these are windows logos, not MS itself, and this is out of date, current windows logo as of 2021:
  also i want to put the 2006 one in my mouth 👅
  
  The original one is my favorite. Simple, easy to recognize at any size, looks good in both black and white and color. It's a pretty great logo.
  
  I like 95 to 2k best.
  
  I'm partial to '95.
  
  This damn picture created more conversation than the actual post
  
  I'm a zoomer, and I have to say I prefer the current logo. The others just don't look clean. Big black borders, nah
  
  I miss the sim card logo
  I never got to see it in action since I'm too young, so miss isn't really the right word
  But I miss it
  
  I leik the SERKUL.
- #BringBackThePacmanLogo
Did you know FedEx has an arrow in the negative space, representing their quickness, precision, the pursuit of excellence and tenacity in the face of adversity?
- You have been promoted to Director of Marketing. Clowngratulations
  
  Thank you, corporate overlord.
- Yes, it’s very good branding. But I bet others might not have known, so I’m glad you pointed this out.
  I rarely save a meme, but I saved this one because it’s quite accurate.
- Super neat to know this! I wonder if we can examine other corporate logos and see what hidden messages they have!
  Checks Ubisoft and Hewlett-Packard logos
  Huh. There’s something odd about the logos for both these companies. All I see is “negative”, not even “negative space”. Is it normal for the company to just be completely negative, or am I misreading the logo?
  
  you joke but as a designer i think Ubisoft's logo is really good at conveying the downward spiral the quality of their games has been going through.
  
  That extremely punchable smirk on the Amazon logo was supposed to be an arrow pointing from A to Z.
- would i be able to sure them for false advertising? only FedEx doesn't deliver to my apartment for some reason and says it's an unreachable destination.
Is there any example in history of something coming to mean its opposite?
- Quite a few. The most recent well-known one is people often now using 'literally' to mean 'figuratively,' but there are other examples-
  https://en.wikipedia.org/wiki/Contronym
  
  A quantum leap is often used to emphasize a large step forward, however in physics it means the smallest possible change of state.
  
  Also, the American Fascist Party is still officially called the Republican Party even though it wants to change the government form to theocratic fascism 🤷
- Swastika is a good example.
  
  Oh yeah! Its funny, you can go to 19th century monuments in the US with swastikas carved into the stone.
Is changing a logo but keeping the name considered rabranding? I thought it was when the name was also changed. Some oil companies did it to avoid the bad press on the old name.
- Yes

48 comments